The goal of this project was to concept and design a cohesive branding and package design for a brewing or soft drink company. Deliverables included an original company name, a logo, can labels for 2-3 different flavors/brews, and labels for 6-pack carriers.
I ideated the design and company from scratch. I started with thumbnail sketches, moved onto digital sketches, then composed labels for cans and 6-packs, and created an OOH advertising asset (complete with a memorable tagline!)
Package Design
OOH Advertising
Brand Identity
Project Highlights
SF Bay Area Addy Award Winner (Packaging)
Design Philosophy
Minimalist, Illustrative, geometric, space theme
Tools Used
Procreate, ChatGPT, Adobe Illustrator, Adobe Photoshop
Deliverables
Three can layouts, 6-pack carrier, OOH banner
Space exploration has continually fascinated me. For this project, I collected images of iconic spacecraft and events in NASA history. A mix of photography and concept artwork from various NASA eras, these images served as the basis for my subsequent digital line-art sketches. During the moodboard process, I concepted the idea of the company name: "Interplanetary Brewing Co."
After curating my moodboard, I started these digital sketches in Procreate. My line art idea drew inspiration from the design of Fort Point Brewing's branding scheme. A mix of tracing and freehand work, my goal was to capture the essence of each vehicle/image, simplifying where possible.
The first iteration of my can design established the logo and most of the final composition, but felt too monochrome. In the second iteration, I added color, but found it overbearing when it colored the whole line art of the rover. In the final design, I established a balance between color and simplicity by only coloring the lower banner.
Once the final composition and branding was completed, I iterated the design into 3 different brews: Martian Stout, Apollo Ale, and Voyager IPA. Each kept the same design language and branding, distinguishing themselves with color and alternate illustration. From these designs, I concepted an outdoor advertising campaign, using ChatGPT to assist with brainstorming taglines/headlines.
