Bar Shiru is a stylish vinyl listening bar in downtown Oakland, CA inspired by classic Jazz listening bars in Tokyo, Japan. I was immediately fascinated by their vibe and atmosphere. Full album, hi-fi listening experiences in a calm, curated, analog environment. As a lover of music and japanese-inspired design, it was love at first sight. My project was to create a prospective rebranding that fit the same vibe and atmosphere. A new logo, business cards, menus, and mockup shots were all part of the deliverables.
(Check out BarShiru.com)
Logo Design
Flexible Design System
Rebranding
Project Highlights
Figma web prototype, Featured in student show
Design Philosophy
Minimal, Modern, Japanese-inspired
Tools Used
Adobe Illustrator, Adobe Photoshop, ChatGPT, Figma
Deliverables
Logo, menu, business cards, interior mockups
Design Process
Reimagining Bar Shiru's branding started the logo. I wanted something visually iconic, more complex than the original logotype. My goal was to capture the feeling of analog, vinyl, hi-fi audio.
Two notebook sketches of logo ideas.
Design Process
The evolution of my logo redesign for Bar Shiru. The first version is on the left, the final on the right.
Design Process
After finalizing my logo lockup, I approached the design of the cocktail menu and business card. My goal was to create a flexible design system that expanded on the aesthetic of my logo. The aesthetic was modern, minimal, with a slightly Japanese feel.
Final design for cocktail menu.
Final business card design.
Design Process
Interior mockup of a record turntable with Bar Shiru Logo engraving.
Interior mockup of Hi-Fi audio system with Bar Shiru Logo in the background.
Design Process
After finalizing my other deliverables, I took on an "extra credit" assignment for myself: Learn the basics of Figma and design a mobile website for Bar Shiru. Check it out here!
